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Social assets

Client

Juniper

Type of Client

Tech

Category

Social assets

Brief

Juniper Networks needed a wide range of promotional assets to support their marketing initiatives, targeting both new and existing partners. The creative had to deliver messaging across multiple verticals—cloud solutions, healthcare, AI networking—and be scalable across platforms like LinkedIn, display networks, and web placements.

Goal

Design a cohesive suite of banners that:

  • Captures Juniper’s brand essence

  • Communicates complex offerings in a clear, compelling way

  • Drives action through CTAs like “Learn More,” “Download,” and “Watch the Demo”

My Role

I created a full series of static and social media banners in Figma, handling:

  • Visual layout and content structure

  • Typography, image selection, and icon use

  • Brand consistency across different campaign messages

Design Approach
  • Applied Juniper’s visual identity to multiple use cases (from webinars to healthcare)

  • Used flexible templates for quick adaptation across sizes and messages

  • Balanced strong CTAs with visual hierarchy to support scannability and engagement

  • Ensured legibility and brand clarity across small and large formats

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