Smarter campaign
Design Approach
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Followed Lenovo’s brand guidelines for color, typography, and layout
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Created a modular layout to accommodate content flexibility and responsiveness
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Focused on clarity and hierarchy to guide the user journey from awareness to conversion
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Ensured visual consistency between banners and landing page to reinforce campaign messaging
My Role
I designed the full experience in Figma, including:
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A scrollable landing page with clear value propositions and product breakdowns
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A form page for guide downloads
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A thank-you page post-submission
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A suite of static and social banners optimized for multiple placements
Goal
Create a cohesive digital experience that:
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Drives product awareness for the Lenovo ThinkBook range
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Encourages users to engage and convert via a gated asset (download guide)
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Maintains brand consistency across all touchpoints
Brief
Lenovo needed a clean, conversion-focused landing page to support a promotional campaign for its ThinkBook laptop range — highlighting their 16:10 aspect ratio screens and productivity benefits. The campaign also required static and social banner assets to drive traffic to the page.
Category
Campaign Landing Page & Digital Assets
Type of Client
Tech
Client
Lenovo
